Created in anticipation of Pride Month, Nike's "Be True" capsule creates a way of incorporating LGBTQIA symbology into an annual collection. As part of Nike's inclusiveness push, the Be True releases create a product which forms part of a wider effort to acknowledge people who have traditionally faced exclusion and discrimination from the industry.
For this Air Max 97, Nike incorporates a host of unique touches to embrace a non-binary take on this cultural legend. The "rippled" upper – originally created in 1997 by Christian Tresser – is accentuated further by a unique frilled fabric – reminiscent of the fantastical outfits of eras passed when gender norms were far from the rigid ideology which has proliferated recent history.
Each shoe sports a detachable beads which spell-out "BE TRUE" – matching well with the included charm bracelet. For the DIY aficionado, the mix-and-match nature of all the chains and charms allows you to get the perfect combo.
Air Max 97 'Be True' - Pink Oxford/Anthracite-Adobe